Stay up to date with the latest marketing perspectives, ideas, and strategies.
Wojciech Raś: Media Spend and Agency Relationships
Wojciech Raś shares thoughts on media governance, agency relationships, and ad waste.
Christoph Bakke: Programmatic Media Today—Current Obstacles and Opportunities
Christoph Bakke gives us a look at programmatic media and advertising today.
Livestream: Addressing the Challenges of Modern Advertising With Tom Goodwin
A conversation flaws advertising fundamentals and thinking differently about the customer journey.
Stéphanie Vilner-Sheppard: On Kindness in Marketing and Being a Brand Innoventor
Stéphanie Vilner-Sheppard demonstrates the economics of kindness and being a brand innoventor.
Kareem Ameen: Bridging the Gap Between Advertising and the Corner Shop
Kareem Ameen discusses corner shops’ role in retail and advertising blind spots.
Jonas Manthey: Hey You. Yes, I’m Talking to You. You’re Following the Wrong Advertising KPIs…
Jonas Manthey unapologetically explains what everyone is getting wrong about digital advertising.
Kamya Marwah: Lessons from Being the First (and Sometimes Only) Marketing Hire
Kamya Marwah shares survival tips for solo startup marketers: prioritize, build, learn.
In the Age of Liquid Content, the Smallest Unit Wins
The smallest content units prevail in the LLM search age, optimizing impressions.
Certifications and Development Programs: What Our Contributors Have to Say
Contributors recommend the best certifications and programs for skill-building and career growth.
Liz Herrera: Starting Out in Marketing and PR in the Age of AI
Liz Herrera discusses how to navigate the Marketing and PR job market.