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Joe Magnavita: AI and Media Buying, Will It Take Our Jobs? No It Won’t
Media strategist Joe Magnavita discusses the relationship between media strategists and AI.
Dennis Anzalone-Keesee: What Marketers Don’t Understand About Performance Marketing
Advertising specialist Dennis Anzalone-Keesee discusses the misconceptions marketers have about performance marketing.
Wojciech Raś: Media Spend and Agency Relationships
Wojciech Raś shares thoughts on media governance, agency relationships, and ad waste.
Christoph Bakke: Programmatic Media Today—Current Obstacles and Opportunities
Christoph Bakke gives us a look at programmatic media and advertising today.
Livestream: Addressing the Challenges of Modern Advertising With Tom Goodwin
A conversation flaws advertising fundamentals and thinking differently about the customer journey.
Stéphanie Vilner-Sheppard: On Kindness in Marketing and Being a Brand Innoventor
Stéphanie Vilner-Sheppard demonstrates the economics of kindness and being a brand innoventor.
Kareem Ameen: Bridging the Gap Between Advertising and the Corner Shop
Kareem Ameen discusses corner shops’ role in retail and advertising blind spots.
Jonas Manthey: Hey You. Yes, I’m Talking to You. You’re Following the Wrong Advertising KPIs…
Jonas Manthey unapologetically explains what everyone is getting wrong about digital advertising.
Kamya Marwah: Lessons from Being the First (and Sometimes Only) Marketing Hire
Kamya Marwah shares survival tips for solo startup marketers: prioritize, build, learn.
In the Age of Liquid Content, the Smallest Unit Wins
The smallest content units prevail in the LLM search age, optimizing impressions.