Gain insights from today’s communications and PR experts.
Stephen Waddington: Public Relations at a Crossroads, Charting a Way Forward in the Age of AI
Stephen Waddington addresses the changes and challenges AI is bringing to PR.
Certifications and Development Programs: What Our Contributors Have to Say
Contributors recommend the best certifications and programs for skill-building and career growth.
Liz Herrera: Starting Out in Marketing and PR in the Age of AI
Liz Herrera discusses how to navigate the Marketing and PR job market.
Lisa Battiston: Pulling Back the Curtain on Public Transit PR
Lisa Battiston takes us on a tour of how PR works at Boston’s MBTA.
Aubry Bracco: Social Media Storytelling, Human to Human
Aubry Bracco, a seasoned marketer, discusses the importance of authentic storytelling in social media.
Kateri Karp: Building Complex Marketing Campaigns
Kateri Karp, a marketing specialist, discusses the value of clear stakeholder expectations, creativity aligned
LaQuita Cleare: Thoughts on Brand Storytelling
Creating Journeys: Thoughts on Telling a Brand’s Story With Communications Expert LaQuita Cleare, You
Evan Nierman: A Perspective on Crisis PR
A Perspective on Crisis PR: How Marketers Can Weather the Storm With Crisis Management