Addressing the Challenges of Modern Advertising
A Conversation With Tom Goodwin
Tom Goodwin, co-founder of the digital transformation agency All We Have Is Now, author, speaker, and consultant, joined Luke Jones and Sam Johnson for a frank conversation about some of the flaws in the way advertising currently works and how we can think differently about the customer journey.
The discussion ranged from the short term vision that most companies are gravitating towards to what data can and cannot actually capture to, to the spectrum of opinions on AI and what point of view on it is the most sensible.
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About the Participants
Tom Goodwin

Tom Goodwin is a marketing futurist who founded All We Have Is Now to guide businesses through AI and digital shifts. With roots in big agency work for brands like Nokia and Pedigree, he now shares sharp insights via his Euronews show The Edge, Forbes columns, and global keynotes. As LinkedIn’s top marketing voice, he’s all about making tech trends actually work for real companies.
Luke M. Jones

Luke M. Jones, Editor-in-Chief of CreativeScience.io, has over a decade of experience in digital marketing, leveraging his expertise in inbound marketing, SEO, PPC, and marketing automation to drive growth and lead strategic campaigns. He holds a B.A. in Journalism with a concentration in Graphic Design from the University of North Carolina at Chapel Hill and an M.F.A. in Creative Writing from Emerson College. Jones is recognized for his resourceful problem-solving, team leadership, and ability to execute high-impact marketing initiatives.
Sam Johnson

Sam Johnson is a strategic marketing leader with more than a decade of experience driving revenue and brand growth through content syndication and digital advertising. At Madison Logic and later at Dianomi, he evolved from a campaign executor into a trusted advisor for many of the world’s most recognized brands in finance and B2B. He bridges performance marketing expertise and brand integrity, backed by a client-first mindset and a sharp eye for long-term results.