Velveth Schmitz: State of the Marketing Job Market
HireBetter’s CEO gives an overview of the job market for marketers in 2025
Targeting with an ICP: The Impact of Defining the Ideal Customer Profile
How well do you understand ICPs? Learn more about how to use them effectively
Tim Casseus: Marketing and Sales Teams, How They Can Work Together
Tim Casseus share some thoughts on strengthening sales and marketing alignment and pass off
Mark Glazer: Cold Email Today, A Look At How It’s Evolving
Mark Glazer, founder of Replylead, discusses the evolution of cold email outreach from high-volume strategies to reputation management. Successful campaigns now hinge on personalized, relevant content and solid infrastructure. Automation and AI streamline outreach, allowing teams to focus on meaningful interactions. Glazer emphasizes adapting to technological changes while maintaining core effective practices.
Kelsey Gilbert-Kreiling: Building With Squarespace
Kelsey Gilbert-Kreiling, CEO of Week of the Website, discusses her journey in web design, starting from blog modifications to building custom sites for clients. She emphasizes Squarespace’s role in empowering users and fostering collaboration within her agency. Balancing motherhood and leadership, Kelsey values presence in both roles and advocates for planned time off during life transitions.
Aubry Bracco: Social Media Storytelling, Human to Human
Aubry Bracco, a seasoned marketer, discusses the importance of authentic storytelling in social media.
Rex Camposagrado: LLM SEO, Navigating the Future of Search
LLM SEO: Navigating the Future of Search With SEO Strategist, Rex Camposagrado Tell me a little about yourself. What achievement
Navigating Digital Transformation: Practical Advice for Marketing Leaders
Digital transformation is crucial for marketers, encompassing the assessment of current digital states, identifying vulnerabilities, and aligning technology advancements with business objectives. Marketers should prioritize improvements based on competitive analysis and clear KPIs. Continuous evaluation and adjustment of strategies will ensure effective engagement in the evolving marketing technology landscape.
Shawn Simmons: Marketing to Veterans and Veterans in Marketing
Shawn Simmons recounts his journey from a Navy Yeoman to a marketing and PR specialist with vast experiences. He emphasizes the unique perspectives veterans bring to marketing, highlighting the need for direct and credible content tailored to them. Veterans thrive when their authentic stories and diverse skills are recognized in the industry.
Chris Cacci: Nonprofits and Inclusive Marketing
Chris Cacci, a branding and inclusive marketing expert, emphasizes the importance of integrating social impact into design and strategy. She highlights that inclusive marketing requires listening to diverse perspectives and ensuring authenticity in messaging. Nonprofits can succeed with limited resources by co-creating with communities and being intentional in their approaches.