In the Age of Liquid Content, the Smallest Unit Wins
The smallest content units prevail in the LLM search age, optimizing impressions.
Stephen Waddington: Public Relations at a Crossroads, Charting a Way Forward in the Age of AI
Stephen Waddington addresses the changes and challenges AI is bringing to PR.
Certifications and Development Programs: What Our Contributors Have to Say
Contributors recommend the best certifications and programs for skill-building and career growth.
Liz Herrera: Starting Out in Marketing and PR in the Age of AI
Liz Herrera discusses how to navigate the Marketing and PR job market.
Video Livestream: The State of Sales in 2026
Julie Copeland and Scott Stringfellow discuss the sales landscape as 2026 begins.
Marketing ROI Demystified: Why You’re Struggling And What to Do
Understand marketing ROI formulas, learn how to use them to demonstrate impact.
Manfred Shi: Performance Marketing, A Multi-Channel Perspective
Manfred Shi shares thoughts on shaping a strategy across several digital channels.
Rae Lewis: Marketing Through a Business Operations Lens
Rae Lewis, founder of ThinkLogIQ, critiques marketing teams from an operations perspective.
Lauren Petrullo: How Marketing Data Drives Strategy And Creativity
Lauren Petrullo discusses how marketing data fuels innovative strategies and creativity.
Kristofer Luck: A Glimpse Into DIY Small Business Marketing
Read about how this small business takes a hands-on approach to marketing.